Tv9 telugu is a news channel which is running as a top news channel, it is one of the best news channels when I was watching, after some years the channel as slowed down due to its repeated shows and lack of reality in news, due to some fake news circulation the channel as lost its base & running at average ratings now a days, anchors are not new as they are hosting from four to six years till today, the channel requires new hosts and new entertainment programs to settle in day to day competition, variety programs should be started to increase its viewership among the audience, stick to reality and true news, some controversy things happened during recent days for showing some unnecessary fake news of collections of movie. Overall a mixed response channel which needs lot of development.