“The two most important days in your life are the day you are born and the day you find out why.” - Mark Twain
I was first introduced to Facebook back in 2010. Now we are witnessing one person’s mission of giving people the power to build community and bringing the world closer together. It’s none other than, Internet Entrepreneur Mark Zuckerberg’s mission for Facebook. It has such energy to create a platform for people like us to utilize our skills, talent, and also for advertisers to help them connect with their respective audience. His team’s contribution to social media is remarkable.
This will always inspire me to work with integrity and with a purpose.
I am Chetan and I’m a content and social media marketer and a healing practitioner. I also deliver sessions to the students who don’t have access to the computer and other facilities of modern education. Through my sessions, I learned that in many parts of the country, students don’t even know about Gmail but they have high aspirations towards working in private sector and individuals who want to contribute in the economy. That inspired me to look at how India can be developed through multiple dimensions of innovation.
To all the readers, this article will save your hundreds of hours of research and help you find out your “WHY” behind joining the course. Most importantly, I’ll be 95% honest with you. Nope, just kidding. Google knows everything. I’m just trying to be more conversational than simply narrating a story so that you must not miss the important message of the content.
A short disclaimer before we start: I’m writing this article on behalf of all the cohorts of my batch August ‘17 and on the basis of my past 34 months of extensive research. I take complete responsibility for my reviews about UpGrad Digital Marketing Program and can be verified further on the internet.
Since my graduation days, I started working during my semester vacations as a trainee marketer. UpGrad was just launched when I got introduced to digital marketing, publishers, advertisers, ad network, etc. during my college placements.
I started learning by myself, but it took a whole lot time learning randomly from the internet. I approached many professionals for guidance but most of them suggested me to go for IT because I’m an ENGINEER.
For me, it was not just about a job but more about delivering what you have, when you put your heart and soul into it. It’s about the single task with a purpose that I’d love to follow for the rest of my life. I couldn’t stop myself and continued my research. I found many articles helpful including an article from digitaldeepak. After exploring almost all top institutions and platforms that are offering the digital marketing program. I selected few of them - Market Motive(Simply learn), DSIM, Digital Vidya, Manipal, EduPristine, UpGrad and also programs offered by recognized universities around the globe.
While I was in chaos, my mentor guided to me dream bigger. To learn where simply person’s presence can give me an experience. My goals aligned with UpGrad’s Digital Marketing Program and I decided to begin my journey with it.
The team has a successful record in the past, a clear vision and ready plan for execution. UpGrad is itself a perfect case study where we can correlate everything that we learn in the program. A successful execution. It keeps on UpGrading day by day.
I’m a huge fan of Ronnie Screwvala. When I came to know about his venture in online education, I didn’t have to analyze much and finally decided to go with UpGrad & MICA. I truly believe in his leadership and vision. His book “Dream with your eyes open” inspired me to look at the things as an entrepreneur would.
Few things assured my decision for joining the course. One of them is the history of MICA which was started by the DDB Mudra Group, India’s first and largest integrated marketing communications and services network.
It’s truly an honor to be a part of institutions like MICA and UpGrad.
I wanted to learn the basics and Nagpur based one of the leading Digital Marketing Agency, Convomax, gave me an opportunity for an internship for 6 months to start off with my Digital Career. My journey with UpGrad officially started in August 2017 and I haven’t regretted my decision of transitioning into this industry.
The complete program of UpGrad is well structured and they exactly know the pain points of today’s marketer & the skills gap that industry is facing. I especially liked the concept of a T-shaped marketer. That gave me a clear idea about each and every field in detail(SEM, SEO, SMM, etc.) and helped me choose the one which I intend to specialize in. Thanks to Vanhishikha Bhargava for mentorship & guidance. The beauty of the program is everyone is eligible for the program if you are clear about what you want at the end of the program.
It was a wonderful experience to learn from MICA faculty and TEDx Speaker and Professor at Cambridge University, Jaideep Prabhu. The live sessions with industry experts were also helpful.
In addition, free lecture modules of UpGrad’s Startup India Learning program gave me a brief understanding of Entrepreneurial journey.
The exciting part of the program is, even if you are learning online, you get a feeling of sitting in a classroom and engaged all the time. UpGrad is the place where you share your passion. The only need is to be hungry to learn each and every aspect of the program. The leadership forum gave me a competitive environment and also a chance to interact with other cohorts of the program through online & offline meetups such as BaseCamp.
Throughout the program, while interacting with the UpGrad team, I learned how to be an ideal professional. Because it’s not about selling what you have but to get connected with others. Big thanks to the team. I don’t know how you guys handle your personal and professional life because you were always there for us.
To all who are aspired to make a career transition or who are looking to grow in their respective field, have a clear vision, goal and written execution plan before opting for this course. Ask yourself, WHY do you want to join this course, how others(a company you work for or your startup) will get benefited if you become an expert in your field. Your wish will be granted at UpGrad. And that’s a promise. If you’re prepared, the opportunities are also on their way. Because there is something in this world you were put here to do that only you can do.
Thank you very much for sparing your precious time.
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