Being a computer science engineering graduate, I was a salesforce trainee in one of the biggest MNCs in the country today. But the passion in pursuing business and a want to complete my MBA made me quit the job pretty soon. I went on to start a handmade jewellery business with my cousin which in turn welcomed me with many challenges right from marketing to selling of the product. There were a number of road blocks in the journey, right from e-commerce giants not listing the products at our desired rates to my lack of social media marketing knowledge. This further motivated me to get out of my comfort zone and I started to look for options that would help me overcome my constraints. As I googled my way into learning new things, Google introduced me to this course of Digital Marketing by MICA and UpGrad.
At first, I wasn’t aware of UpGrad but I was well aware of its collaborating partner, MICA which is a world class institute. This in turn attracted me to the program and I enrolled myself in what has turned out to be a roller coaster ride for me in terms of my business and giving me a hands on experience for the coming days.
Coming from an engineering background and having a specialization in computer science, I have come across various software/hardware technologies and also have got hands on experience in few of them. Yet, I was initially skeptical of e-learning. However, those apprehensions were quashed thanks to UpGrad, its platform and the way they execute teaching.
The best thing about UpGrad and its way of teaching is its interface which impressed me the most at first sight. The way they have designed every single page in every session in every module is really commendable. Even a lazy person would go through every video and question provided at the end of the sessions without wanting to skip any.
Second, their idea of mixing the SMEs. The learners benefit by learning from eminent corporate leaders, business academicians, industry connoisseurs. These experts share their valuable insights on the relevant, practical and must know aspects of the corporate world which is in turn not only useful but also prepares you for the real world, something that offline universities totally lack.
Third, the course design, its curriculum, the webinars, the case studies are all designed in a very interactive and professional way. If in case you have a concern, we are advised to interact with the Student Mentors who help us out with any queries or technical problems any time of the day. The Student Mentor’s promptness at every roadblock is very much appreciated.
Through UpGrad, I completed my Facebook marketing certification. It has immensely helped me gain a lot of engagement on my facebook business page and in collateral brought a lot of reliable customers along with it. And that’s not it. I even had an opportunity to run display ads for a known business brand.
The USP of this course from UpGrad is that it is highly reliable. Something that every professional who looks forward to learn how digital marketing works, transition into digital marketing domain and a fresher who wants to start off into his/her passion for marketing.