Krishnadev yagnik is the raju hirani of gujarati film industry. His first film CHELLO DIVAS broke all the records of the industry. Then again in Karsandas pay& use they made a victory with the rural subject in urban cinemas. Now they are here with Vandha villas. The typical comedy drama movie. It has a wide subject but it didnt run in cinemas because of lack of publicty. They need to do more in branding themselves. I havent seen a single poster of the movie in my city. They believe in doing web publicity but I think that mouth publicity is the king.