I was using of vicco vajradanti toothpaste more than 5 years, it was good and effective but now days the strength, quality of tooth paste is going down. It is not that much effective as earlier. The quality of paste is going down. It is not helping for my Gum problem. Sometime I even don’t feel whether my teeth clean or not. The taste of toothpaste is not refreshing as earlier. This is vicco’s very famous and branded product but nowdays is downgrading. I have tried Pantanjali Dantkanti toothpaste and it is very good than this product. I think Vicco need work on their brand value and product quality improvement othervise they will extinct.