Before buying this one I used many toothpastes like colgate and patnjli etc etc.but when I bought Vicco Toothpaste.i m well satisfied with it.yes a little bit less fresh fragrance than colgate pepsodent but overall it is good paste.i have a tooth ache problem which has almost gone after using this paste.It makes teeth clear strong and healthy.many people will not beleive me but I want to say that you will not use any other if u use vicco once.not so cheap in price but not so costly.overall it is a good and benicientry toothpaste.pepples who have problems with their teeth use it atleast one month.you will definatly see the results.