Aashish, let me tell you the selection of this book is excellent. It’s a very well-written book and I was an avid follower of Vijay Mukhi and Lyndon Cerejo when it came to Internet happenings. Of course they also wrote about me in their articles which kept me addicted to them.
This is a nice book for begginers who want to be introduced to various concepts of Internet Marketing. Channels, players, media & formats are explained in great detail available at the time of writing. But one must realize - that reading the book now will be like learning ABC when the world has already graduated in Online Marketing. Most of the concepts could be out-dated - The internet has evolved tremendously.
But yet, I would not want to discourage anybody from reading this book - U must since it’s well written by a person who was active in propogating Internet in India in a big way.
Happy Reading!