Normally I am a person who mutes the TV as soon as the advertisements appear in between any commercial breaks because many of them are so pathetic or so much repeated that you feel like banging your TV, because they will appear when you are at the slog overs of the T20 on one-day or when the films climax has reached etc.
But the ZooZoo ads when they appeared for the first time some months back they hold my captivation and imagination with the new concept and unique presentation. At first I sat down and thought that this could be another of the computer animations or effects which we see a lot. But later on I saw the making of ZooZoo commercial and I was stunned and surprised to see that these ads are performed by models with the special makeups and kudos to the creators because these days models will never agree for such stuff where there face is not know. Eventhough I have seen the ads many times but still love to see these ZooZoos on the TV and that sure shows that these ads have a real good repeat values.
Another advantage od these ads are that all these ads the ZooZoos speak in mono syllables and that makes it a universal product. What I mean that with this one effort they are able to telecast it world wide and this is surely a milestone for any advertising agency. The ZooZoos have also attracted all the age groups and from kids to adults love these characters. So it means that they were able to add at least a good chunk of customers and that is yardstick for the benefeciary company i.e. Vodafone.
In between these ads were taken out for few months but now they have again resurfaced with more new concepts and schemes and is sure worth watching and I will advice all to surely check them. So here I am wishing the creative team the best and expecting many more such beautiful ads from them.