It comes in a brown semi-transparent plastic bottle. I love the pump nozzle as it gives you the right control over how much product you require. Good mild fragrance and it add shine to the hair and controls frizz, sulphate and paraben free ia good thing, if you are a someone that love shampoo that gives good lather then this product may not please you so much. Also, if your hair is oiled then you might end up using a lot of shampoo. Use lukewarm water to get the oil from the hair before applying the shampoo.In first wash u might not see the results but use it 2-3 days a week.