This is a excellent organic shampoo that I ever use. TheAmerican brand Wow makes their product from natural ingredients that is friendly with your hairs and make them naturally healthy.I bought this shampoo from amazon , this shampoo is in best shampoo category.If we talk about its packaging then it would be best .it has press tube at top to use shampoo easily.The best thing about this shampoo is that it is 100% free from parabeen, sulphate and sillicone. I love its fragnance.i using this shampoo from 15 Days and it really proves to be effective. I feel my hair more straight, lusturous shiny than before. I suggest every one to try wow shampo.however its price is little bit more but if ur hair is rough and curly then it would be best.