I’m an experimenter as far as cosmetics and beauty products are concerned. So, on one fine day I just happened to see this product in a super-market and impressed by its claims got tempted to use it. I’ve been using Yardley Gold for 2 months now and really find shaving with it as a very refreshing chore of the morning. As the name of the product suggests, its packing is in a golden sqeeze tube with Imperial logos printed in black and giving it a sophisticated look. This was the description of the exterior. The frangrance is mild but strong enough to give you a pleasant feeling. It works up a good lather (nothing new since every shaving cream does that). The shaving cream claims to give you double benefit of protection and good skin. It has natural ’’Aloe Vera’’ and claims to heal rashes and cuts. On regular use, it reduces wrinkles, blotchy skin, acne and pimples and moisturises, revitalizes and tones up skin.