It is sub brand of micromax I bought this in 7000rs. on sale camera quality is awesome in day give a perfect picture like DSLR camera the RAM is 2 GB but its custome rom and 16 gb of device memory which gives u arourd 12 gb free space in your phone I bought it on sale from amazon style is awesome the sound quality is also good one thing which diappont me its lack of hanging problem after Six month of use