Micromax is India’s top domestic smartphone vendor and has plenty of popular products on offer. Even so, it has a bit of a reputation for selling low-quality products and it knows that there are people who would simply never consider a Micromax phone over, say, a Samsung or a Sony.
There are also dozens of other companies with very similar products, and any of them could easily become as successful.
The Yureka is a big phone thanks to the 5.5-inch display on the front. This means that it is not as easy to use with one hand as it should be and only recommended for those who are comfortable using a big phone.