My mother using this Z talc powder from many years ago to till date. She is using this powder daily. She like its fragrance very much. This powder is very soft to apply gives you freshness for long time. Smell is also long lasting. Gives you feel of cool and fine soft skin. This is one of the old and best powder in the market. Value for money. Unique look of packing Available in red n black cap tiffin/box.