Zee has always been a leader in channels broadcasting daily soaps and reality shows. But their endeavour into sports criteria was a incorrect choice.
Zee Sports usually shows matches of national level events. I believe they’ve bought broadcasting rights for international sports.
Since they never show any international cricketing or football action live. However, the national level events covered in the channel include many major hockey matches, football matches and other state level events. I personally expect ZEE to produce more sport fan oriented contents, as they already have such a huge brand and network. With time I hope Zee Sports becomes a channel which people expect.