Maybe its a discount broker but it is the best discount broking company as far I know.Their plans, brokerage are very transparent.What I most like is the tools on Zerodha’s website.Easy brokerage calculating tools is must for every broking company so that the customer can tally with other broking houses.The customer support is also fine, easy to approach and they are very prompt.Social media page is also very active in giving response to queries.