ICICI bank charges approx 11.60% on product as processing fees+applicable S.Tax and E.Cess in addition to interest charged approx. @10.5%. Zoomin website shows only interest charge and does not show processing fees and there is no mention of this in the billing section when u choose EMI option.
So please be aware of these charges while you choose EMI option. Total additional cost comes to as much as 23% on yearly basis.(12 EMI).