Amazon, one of the leading e-commerce sites today unveiled their first smart phone designed by them, named as Fire. Along with smartphones, they present with several sensors to facilitate user interaction with the new method.

Fire includes several technologies and new functions. One of the focus is on supporting Dynamic Perspective. Through Dynamic Perspective, it is seen Amazon includes four cameras and four infrared LEDs on the front, while automating and saw the screen according to user movements. Dynamic Perspective can be used on a number of things, among which the video game, used for web browsing, and some other things.

In addition, given that Amazon focuses on the world of e-commerce, they also provide a special button named Firefly. To use it, as soon as you press the button, it will open the camera, and you can put anything in front of your device, and get related info. Information is drawn directly from the Amazon site, and users can also make purchases and see consumer reviews of the product and the contents scanned directly on their smartphones.

Amazon Fire also includes a number of other functions, including support among Mayday – where users can get help from customer service by simply pressing the button.

Amazon’s Fire uses the Android platform has been modified by Amazon, and comes with Amazon AppStore with more than 200,000 apps in it.

In terms of specifications, this device uses a Qualcomm Snapdragon chip 2.2Ghz, 2GB RAM memory, 4.7-inch screen size, dual-stereo, Dolby Digital Plus, 13-megapixel rear camera, 2.1-megapixel front camera, and also comes with LTE support.

Like most Amazon products, it is offered through the Amazon site, and be dedicated to customers of AT& T in the U.S. at the moment.