Indian consumers are vulnerable to misleading advertisements and misinformation due to lack of any authentic product evaluation mechanism report regarding quality of products/services. Consumer Voice started testing of Products/Services supported by Ministry of Consumer Affairs under Jago Grahak Jago campaign and disseminating the test results through monthly magazine since last 15 years.

Indian consumers are cheated by marketeers with misleading information and advertisements. Consumer VOICE monthly print and online magazine counters this with unbiased comparative testing of products and services under Jago Grahak Jago program of Govt. of India.