DIWALI RELEASES OPEN WELL

Both the Diwali films of 2025, Thamma and Ek Deewane Ki Deewaniyat, opened more than expectations and have sustained well. It is nowhere close to the day 1 collections of the 2024 Diwali releases (Singham Again and Bhool Bhulaiyaa 3) of Rs. 73.25 crores. But what is heartening is that the word of mouth is decent and looks like the film will manage to have a healthy lifetime.

Thamma was expected to have an opening in the range of Rs. 15 crores and Rs. 20 crores. But it opened at Rs. 23 crores on Tuesday, October 21. Wednesday, October 22, was also a holiday when it collected Rs. 18 crores. Hence, it has collected Rs. 41 crores in two days. Today is also a part-holiday due to Bhai Dooj while the weekend effect will kick in from 4:00 pm on Friday, October 24. As a result, the film will see drops on both days, but if all goes well, Thamma will still earn in double digits on these days. The jump will be seen on Saturday and Sunday. The aim should be to collect around Rs. 90 crores until Sunday. There’s also a minor hope that the film would cross the Rs. 100 crore mark by Sunday, but it is too early to make that conclusion.

Ek Deewane Ki Deewaniyat was expected to open at Rs. 7-8 crores. However, it surprised one and all with its opening of Rs. 9.35 crores. The opening could have been more had the film secured more screens, especially in the B and C centres. But due to the tussle over show-sharing, it failed to get the required number of screens. Otherwise, it would have had an opening of Rs. 10 crores plus.

On Wednesday, it collected Rs. 8 crores and hence, it has earned Rs. 17.35 crores until now. Like Thamma, Ek Deewane Ki Deewaniyat will also suffer a drop today and tomorrow. By Sunday, it should hopefully collect Rs. 40-50 crores. The romantic saga has been made at very low costs and therefore, it won’t be a while before the film is given the ‘Hit’ verdict.