Founded in 2013,[3][4] Honor's line of cost-effective smartphones allows Huawei to compete with mid-range online smartphone brands in China and globally.[3][5][6]

As of 2016, Honor sells its products mainly online through its own sites as well as via third-party online retailers. Some Honor products are available to purchase at stores in select markets. Honor offers smartphones at lower prices because the company saves money by operating online.[7][8] Fans who join the "HONOR Club" receive further product discounts.[9]

Design Ethos