I have tried British Nutrition products. I did not experience that the protein in them was absorbed by my body. Indeed, they are not good in comparison to ON or GNC. Those brands are costly in India because of 70% custom duty on them as whey supplements are considered luxury products. Anyways, I have switched back to ON products. From its website, I got that it is a local company in Bangalore and I guess it is trying to sell powder purchased from local factories. It is not endorsed by any athlete or known bodybuilder.