second part..... 28/08/2011

Low purchasing

Low purchasing power plays another important role in limitation of circulation. The majority of the people in Pakistan has a low standard of living due to the lack of economical resource. They are hardly keeping there body and soul to gather. It is why they take no interest to spend their knowledge. They will prefer to get the knowledge without spending any cost and this way of the people to improve their knowledge bring about economic problem for the newspaper.

And it is bass upon awareness of things because if people not value and not feel that it is necessary for us so how they agree to purchase it,i have one surprise about Karachi city when me hocker give me one day old news paper for ask about one writer so when I said many news paper you have expire every day he smile and said different paper demand is different he said to express one name of news paper his purchase only one day in week.

Remember Pakistan daily news reader 72% to 100% as well English newspaper reader 27% Urdu reader is 35% and more are regional language reader. Very difficult situation is more people property is to watch news ch anal and listen radio,but more educate know that how ch anal cast news and news paper it fact that the responsibility of news paper increase to ch anal.

Out of country in China according report that after twelve PM purchasing of newspaper in sail finished no one like to read any paper after pass twelve. So if limited news paper circulation how we have must to improve in Pakistan journalism .

Their dependence on Advertisements.

News paper have more resource which he depend his spending of paper and other employee main resource of revenue of the news paper proceeds from circulation and advertisement. While advertisement depend on the state of trade and industry in country .

Purpose of advertisement

Product publicity.

Increase purchasing of company product.

Slogan for propagate

Awareness about issues (education ,Health,etc)

As well more littles goal for proper period.

IN modern age in media field one particular department open for this business,i am not say against this department but in electronic media rating circle back dawn journalism secret profession we can break and make a low for this desire.

One telecommunication authority advertisement in these day on cable is start from these “Alif Allah Meem Muhmmad Eaen Ali kh jana” company show that it's market and publicity is reached at highest point,jazz customer in Pakistan is large but in this advertise he maintain Islamic way so the reason is unlike because it is not good to include precious name in this video so when we legislative to break these activity.

Continue….