It’s the world of advancement and the era of technology where everyone has been bided to some or the other device to stay connected in today’s world. Mobiles and computers were introduced to save time but the world seems to be going in a separate direction these days. But out of all the havoc, the best thing that have been done to these devices is that they have been equipped with so much of power for one to survive their living over it. Internet and mobility in the world has evolved too rapidly and digitalization has changed the face of advertising making it more targeted and easy for business owners to reach out to potential customers. But are we actually utilizing the power of digital marketing? Do we actually know what all potential we can unleash from it?

If you are a startup and want to reach your specific audience avoiding all the expensive banners and newspaper ads and still want to take your voice to the world then you need to change the way you look at your mobile as it has more potential than you think. There are about around 100 million people browsing the internet on their cell phones in India. The Mobile Marketing Association and Exchange4Media, has released the first mobile advertising spend report for India, which estimates the size of the current spend at Rs.1.8 billion, and is expected to increase by 40% in the next 12 months. According to the report, industry leaders including brands and agencies indicate that mobile advertising is 10% of the overall digital advertising spends in India.

There are a lot of platforms where you can do Mobile Advertising out of which the most popular one which always stands out of the crowd is Google Adwords which have a lot of different targeting options and features to act upon.

Some Advantages with Google Adwords mobile advertising are listed below for your reference.

• You can target users for any specific location. Even at city or region level.

• Publish your contact number so that users can directly call you from there.

• Set up a daily budget to have control over spending.

• Show rich media ads alongside relevant content on different websites.

• Create video ads to be published on youtube mobile.

• Target ads on android applications through admob.

Few tricks for start-ups for a successful campaign:-

• Start by targeting a small list of relevant and short keywords.

• Select the best location which can also be a radius targeting to target the most specific area.

• Set up a budget good enough to experiment.

• Try creating more engaging rich media ads to gain more traffic.

• Best practice is to create a mobile optimized website to get the best response.

• Test with different ad variations.

Seems like there's a lot we can do with Mobile marketing where you can use a lot of platforms to market your products/services. Reach out to Google which is most used search engine or utilize the power of Facebook advertising where the maximum smartphone users are found. It’s not only limited to brand your company but also the number of people buying through cell phones has increased. Book my show and other similar companies have a lot of users buying movie tickets over the cell phone device through their Android and IOS applications. Quikr have been the one with over 100% growth from 2011 to 2012 over the mobile followed by Amazon, Flipkart, Alibaba and snapdeal.

The entire study and stats shows that India being a diversified and most dynamic natured country have a lot of potential which will show up with the development of the nation and ecommerce have still a long way to go. Pour yourself in the world of Mobile advertising to make the world show that you exist.

We here at Operating Media, which is a Digital Marketing Training institute with branches at Mumbai and Delhi helps you training over mobile marketing in detail so that you can leveraged with the same either with your business or with your career. You can always enrol for one of our certified courses to learn over it.

Author: Harsh Pareek is the head consultant at Operating Media which is one of the leading digital marketing training providers in India. He is also the business head of a digital marketing agency named iBraine which is an official google adwords certified partner. Harsh has been in the industry for over four years and has experience managing hundreds of clients across the globe and have also been a passionate trainer for SEM and has completed huge number of training batches too.