Get linked. This is a very important part of we bsite management. Exchange links. Trading links with other websites that are closely related to the subject of your website can bring you more website traffic. These are two-way links because you must provide a link to them, too, and linking to low-quality websites can threaten the credibility of yours. Only link to sites that are dead on topic, and truly help your visitors. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.

Advertise your presence. Besides using links, you must make use of numerous other ways to increase web traffic. Sit down and write a list of all the ways you can think of to get your web address noticed and clicked on. For example:

• Use e-zines. Make your own that relate to your website and form a regular reminder each issue for people to visit your website. Submit all the free e-zine directories on the internet.

  
  




• Submit your articles to e-zines, websites and writing sites that accept article submissions. Include your business information and web address at the end of the article. This is a good way to create one-way backlinks to your website. This is the most effective way to get listed on any search engine. Usually, the more relevant links you have pointing to your site the higher you will rank.

  
  




• Go beyond the electronic medium and into the print medium. Advertise in local newspapers, business brochures, magazines, nationwide publications and mail-drop literature. And don't forget the perennial favorite, the good old Yellow Pages™ - printed version naturally!

  
  




• Small business cards left in cafés, on signboards, exchanged at meetings etc.

  
  




• Use local resources such as clubs, libraries and community centers for non-profit website awareness raising.

  
  




• Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file containing your website's URL at the end of all your postings.

  
  




• Start your own online discussion community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community, they will regularly return to communicate with others.

  
  




• Use word of mouth. Tell everyone you know about your website, give out business cards to passers-by in the street, and so on. You might even want to run a guerrilla marketing program!

  
  




• Use your car, especially if your website is area-specific (e.g. a website detailing local events or selling local services). Get some vinyl decals or bumper stickers created and turn your car into a moving advertisement, literally driving traffic to your web site!

  
  

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