Covid has changed our Lifes drastically. We have realized and explored new hobbies and new ideas new platforms and new business which makes us wonder how would things be if I was the owner of this small business how I would handle the process. These ideas keep running into our head with enormous ideas. This covid gave opportunity to these people to give a start. As we all know we all have gotten so comfortable with technology in this covid time that now we prefer virtual or physical. Be it meetings, work,school,college,gatherings and shopping OfCourse. As people have discovered the pros of Technology, they haven't stopped yet. It's getting vast and vast.
which also lead to lot of demand in the market for new creative products from online brands. Now you will be thinking it's too big thing to open a business but let me tell you most of the online small businesses on Instagram pages you see are handles by students who in 20's who are working as well as studying. We have all the platforms available for free with no cost all we have to do is do a good marketing without spending much as we know by the name it is small business means small budget so here, we don't need any marketing team or packaging team or any sales team. Here this can be easily handled by single person or two people. You just need to have the clarity of what your business will be all about and what is the ideology behind this idea, what you want from business and what are you willing to giver for it on the basis of time and hard work. OfCourse you will need a little starting budget to get the respective products, but it can be any amount you are willing to spent it does not need to be in lakhs and crores. Here is the step-by-step guide or idea if you are planning to start up any small business on social media level that is virtual business.
1.Decide what your business will be about and its ideology .
You need to be veery clear about your brand and its motive and what it will provide and how it will benefit the customer. Why your brand is different from other what are the features you are willing to give.
2.Make a rough plan as to how you want things to go
You should always have a little plan inside your head and then jot it down in your book as to how you want things to work on as it totally depends on you. You can make the terms and conditions
3.Create a proper team of two or three, can be brother or sister who can help with posting and packing etc.
you need to have a proper team, or you can do it alone as well but if you have someone who can help its well and good. Your team and you must be on same page
4.Do market research on the product and business
you should have the basic business knowledge and detailed knowledge on what your service is actually and what it will provide its drawbacks and pros you need to know inside out about your product and service and how it works in the market. You cannot just sell anything without researching about it. As it may cause some= serious issues too .If the customer explores it before you do than this will affect hugely to the reputation of fresh startup.
5.Research about the wholesalers and service providers with whom you will be buying products or services.
Go for onsite market research and physically check the product quality, compare with different wholesalers and weight which one will provide you with best quality product in your budget as well also who will be better in maintaining a stable business relationship
6.Arrange fund or sponsor /get the fund ready
Try to get sponsor who is willing to spend on your product in return prepare a proper draft on what you will return to it.BE prepared to speak for product and its benefits with all the information you have because you will need those here to convince the sponsor that your business is worth the sponsorship and the return will be genuine and profitable.
7.Get the products in small scale first for your opening day. Do not buy bulks until you are sure about sales
Do not recklessly buy goods. start with small scale maybe 20 to 50 goods at once. or else it may lead to loss. Starts are very life changing you have to notice and jot all the changes you will need to make it work. When you are sure about the sale only then buy in bulk.BE SURE ABOUT THE PRODUCT QUALITY DO NOT SELL PRODUCT YOU ARE NOT SURE ABOUT. YOUR PRODUCT IS YOUR IDENTITY AND IT SPEAKS FOR YOU
8.Decide your business page name and logo. Create your business identity. design your packaging
Create a logo and name of your business which will be used further for marketing and will used for customized packing and will be recognized as your brand.
9.Create the business profile.
create your profile where you will running your business-like Instagram
Be consistent and create a little excitement about your product launching. reveal the date and do the countdowns. Create strategy plans for more reach of audience, attractive offers on launch day. Host giveaways etc. Your motive here should the more reach and not more money because eventually when your product is recognized you will get sales. Post every day engage with users using stories booths etc.
10.Believe in yourself and treat every customer as VIP.
To start something on your own you have no one but yourself. Only key is to believe in yourself no matter what it will get tough it won't just boost up it will take time months year just don't give up. Kepp going on. Kepp believing your products and yourself. One customer deserves same attention as hundred. Every customer is VIP no partiality. One small product also means as much as one hundred.
So yeah, just give it a try and best of luck. If you can think of it you can do it! Do not give up Dreams come true.
This blog is based on my experience as I have my own little business on ig id @naseebyouraesthetics on Instagram so everything above is genuine as based on what I have faced and wished I would knew before.
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#smallbusiness#smallbusinessow, #believeinyourself