Indiaplaza.com (formerly Fabmall), pioneered the concept of online shopping in India. Since 1999, Indiaplaza.com has served millions of customers online with a selection of over 8 million items including books, mobiles, electronics, appliances, gifts & more backed by low prices and reliable operations.

The company has in-house warehousing and delivery systems and has end-to-end control over the entire ecosystem of e-commerce including web technologies, merchandising, logistics and customer service. It also manages the loyalty programs for leading brands in the FMCG, hospitality, IT and airline industries apart from powering online shopping sites for leading media companies.