I like organic turmeric powder just because that 2 days ago I purchase a 24mantra organic turmeric powder, I use it for cooking and it' s smell is very good and it' s Color and taste is awesome, it is pure vegetarian product, after use 24mantra turmeric powder, I probably say that organic turmeric powder is more better than chemical mix turmeric powder, after using organic turmeric powder, I decided that I don' t use chemical turmeric powder and I also add more organic item in my diet.