Product hasn’t added any claims. There were a lot of girly shades. I got this rose petal color, pink-magenta kind of shade. I have shade no 23. Brand hasn’t given any name to the color. The shade is awesome. It goes well with Indian skin tones. Like mine is dusky and it looks perfect on my lips. Lipstick is mat base. I like its pigmentation and staying power. Lipstick and its color stay perfect for easy 3-4 hours(even with eating and drinking) on my lips. One coat is enough. Since its mat base so I team up with Teen Teen Lip Gloss. First I apply lipstick, wait for 10 seconds and then apply gloss(very light). The only hitch is it doesn’t glide that easily. You have to put little effort in that. It transfers to cups, coffee mugs easily. My idea is since it’s new in market and not much has been spent by manufacturer on advertising that’s why product comes in easy price. Shades don’t look cheap. Lipstick is light weight and its packaging makes it really convenient to carry around in bag. I always keep one in my bag. I am planning on buying another piece soon. It’s getting popularity due to word of mouth only. I have been using from last 15 days and I haven’t experienced any bad effects.