When we compare with other cold drinks like coke , mazza , mountain dew , 7 up didnt stand anywhere . Its taste very unusal , may be the component from which it is made up of was in excessive amount . The cold drinks doesnt taste so good that we can try 7 up over the my fav. Coke . So the product quality is very poor for me . But when we talk about the packaging the bottle was okay but the sticker around the bottle was very boring . It has no attraction power that attract the customer. I think its time to change it .