Prefer creams to gels. Recently tried it as my second purchase of Brylcreem. And in love with it. It doest make hair dry and stiff like some of the other gels ( including the Shine Protect Brylcreem variant) . Great for keeping hair in place all day with a wet fresh look. Midway between a cream hold and the hard hold of spike gels. Again, great fragrance and not sticky but for me these product is not good because.This product is great for straight hair people.curly hair people I will say going for an wax not this.