Looks very classy and minimal. Not very strong so is also very easy to smoke and does not make my throat feel dry. I love the menthol flavor as it is refreshing and does not have a bad aftertaste like other cigarettes. It goes best with a drink and can be shared socially too. It is very easy for a new smoker to like this cigarette and get used to it. Highly recommended to all smokers. it definitely makes you look unique.