I am using this product since I was a baby. Johnson baby lotion is a baby safe product which makes the skin super soft and supple. It is enriched with vitamins and oils which is essential for the growth of the baby and makes the skin super healthy. It’s a environment friendly product which contains 0 chemicals, 0 alcohol. Not only babies , I being an adult today also rely on this super product as its give full nourishment without harming. I have used many Johnson products and of which one is this lotion...it contains coconut milk which is very rich in vitamin. It has a mild fragrance which is not allergic to babies. Best product with best price in market .thank you johnson & johnson ?? ????????