Moz.com is a very popular website providing effective SEO tools being used by most of the SEO practitioners. Earlier, it was named as seomoz. I have been using the service of this website, since last 5 years. It helps me a lot while working in SEO projects for my clients. Moz.com offers exclusive tools just meant for your SEO work, all of them are unique and useful.
I am just trying to list out about my favorites:
Open site Explorer: I rely on this tool mostly for link checking purpose. Just type the site name in the search box and it will display all the sites linking to the typed site. That would give us a better insight about the present linking status of a particular website. If you want to spy on your rival website, open site explorer could be a handy option. You can easily check the linked sites to your competitor site. I use this tool for SEO audit of a new website. Open site explorer is a free tool, so any one can use it and explore it, just need to register with moz.com
There are some tools that you can not access FREE. You have to upgrade your moz membership.
Keyword Analysis: First tool that I can’t do with out is keyword analysis tool. It is undoubtedly one of the best keyword research tools available in the market. There is a option named “Keyword difficulty” which let you know the difficulty for a keyword to climb up search engine ranking in percentage(%). It is a great way to decide on a specific keyword whether to target it or not. The% score is based on the top 10 sites on Google for a particular keywords. It works great and helps you to take the right decision for your chosen keywords.
Rank Tracker: It is another good feature which helps you to see the present search engine ranking of your website for a particular keyword. Thus, it will give you an idea about the progress of your site for a particular keyword.
On Page Grader: It is another great tool for on page SEO. I have used several tools before I got used to MOZ. All of them just indicated the issues that need to be fixed. Then, I had to trouble shoot the issues on my own But, on page grader is smart enough to set you easy steps to sort the issues. I can optimize my web pages in a perfect fashion using this tool. A great innovation from MOZ!
Link acquisition assistant: While I think about link building, I can not think beyond this tool. It is a handy tool while you are starting out your link building work for a particular website. It will save your time from manual typing on Google and perform auto fill up to find out possible link partners. I always rely on this tool.
Apart from these above mentioned tools, MOZ provides other useful tools such as social media monitoring tool, web crawler tool, Page rank finder, term extractor tools etc. I use them as when required .
Social media monitoring tool helps me to check the present status of any social media campaign managed by me. Web crawler tool is more or less similar to Google Webmaster tool.
Term extractor is a reverse SEO tool. You need to provide any URL on the search box and it will return back the words that seems to be relevant with the page. It helps while you are doing on page SEO audit for a website.
Overall, I use moz.com extensively for my own site as well as for my client websites. It helps in several ways managing my SEO campaigns. It is a must use tool for all the SEO specialists and webmasters out there. I am sincerely recommending it.