Microsoft Power BI is one of the leading application for data analytics and visualization. I have been using Power BI for the past 2 years and I’m very much amazed with this application. The main advantage of Power BI when compared with other tools like Tableau, Qlikview, etc. is that it has its own ETL tool i.e Power Query. So it becomes pretty much easier to perform everything in a single umbrella rather than using other third party applications. Also, Power BI is a Microsoft application and it comes with lots of frequent updates and also it is the cheapest BI tool available in the market. Also, many advanced features like AI assistance in building reports, many customizations, report options, are available which make Power BI the best from the others. The only part lacking is the analytics features which are improving and I do believe that one day, it would be the most popular BI tool.