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A Handbook of Management Techniques -
shalini manshani@shalini151
Nov 02, 2008 08:57 PM, 1754 Views
Maslow theory

Physiological Needs:


Physiological needs are those required to sustain life, such as:


Air


Water


Food


Sleep


According to Maslow’s theory, if these fundamental needs are not satisfied then one will surely be motivated to satisfy them. Higher needs such as social needs and esteem are not recognized until one satisfies the needs basic to existence.


Safety Needs


Once physiological needs are met, one’s attention turns to safety and security in order to be free from the threat of physical and emotional harm. Such needs might be fulfilled by:


Living in a safe area


Medical insurance


Job security


Financial reserves


According to the Maslow hierarchy, if a person feels threatened, needs further up the pyramid will not receive attention until that need has been resolved.


Social Needs


Once a person has met the lower level physiological and safety needs, higher level needs awaken. The first level of higher level needs are social needs. Social needs are those related to interaction with others and may include:


Friendship


Belonging to a group


Giving and receiving love


Esteem Needs


Once a person feels a sense of "belonging", the need to feel important arises. Esteem needs may be classified as internal or external. Internal esteem needs are those related to self-esteem such as self respect and achievement. External esteem needs are those such as social status and recognition. Some esteem needs are:


Self-respect Achievement Attention Recognition Reputation


Maslow later refined his model to include a level between esteem needs and self-actualization: the need for knowledge and aesthetics.


Self-Actualization


Self-actualization is the summit of Maslow’s hierarchy of needs. It is the quest of reaching one’s full potential as a person. Unlike lower level needs, this need is never fully satisfied; as one grows psychologically there are always new opportunities to continue to grow.


Self-actualized people tend to have needs such as:


Truth


Justice


Wisdom


Meaning


Self-actualized persons have frequent occurrences of peak experiences, which are energized moments of profound happiness and harmony. According to Maslow, only a small percentage of the population reaches the level of self-actualization.

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