Aajtak is doing fine keeping in mind the current brand perception of Hindi news channel in market but they need to take it to another level
- For promoting Journalism course use different type of communication - Ex: Salary or Adventurous career
Set up a citizen journalism forum to promote this kind of course, like a campaign idea called as Asli Journalist or Aaj ka Journalist
- I can understand the eagerness of stupid marketing person who has told his social media team to promote Learning portal but this kind of thinks are promoted with a strategy& should not be mismatched with a complete different product. In fact Facebook page cannot be used to promote product from different category as per Facebook policies.
Primary Focus is to get qualitative audience which participates with healthy conversation which you will find on NDTV social media strategy. Try to align your social media strategy with Editor table, make sub strategy for News streaming strategy, promote your News Readers, cameraman& editors.
Create properties as you have for different shows which is not mentioned at all in terms of show names.Well the most popular Hindi News Channel has to take many steps to be most popular on Social Media.Do subscribe for more interesting articles on Digital Marketing& Indian Media.