It is one of the well known brand for atta in India. I have seen many adds also. But when I started to use it, Then I came to know that there is nothing new init. It is as same as all other brands. The flavor is also same. Only thing which is good in this product is the packaging. But the price is high as compare to other brand, I had used it for 2-3 weeks, then I left it. There was no any unique thing in this atta. The chapatti we eat from this atta is of the same quality and same taste as other brands have. So, I thought that why should I pay extra money for only this brand. So, I left it, and started using my old one. I was very much impressed by seeing the adds. It looked very genuine that how these big stars are advertising this product. But I was very much disappointed after using this.