I must say the quality of Aashirwaad atta is the best among all. More than 75% of the population is using it. Rest 15% from village are practiced to old tradation here they clear the wheat n then take it to mills and covert it into flour. Rest 10% use low quality flour. I must say the home taste is found in aashirvaad as I live far from my home. It is pure and good for health.