Aashrivaad atta is a very good quality product from itc company. The company name itself is enough for the quality it will give.
We are using this from more than three years and moreover the price is affordable and I can say this is the best quality one in the market right now and I also use other brands like pillsbury atta and patanjali atta as well. They are also good but out of all aashirvaad atta is good .