Aashirvaad brand is from a great company ITC. that shows the product is a good quality one. As I thought it is a nice product. the roti we make with this atta are very smooth and easy to consume. this atta is also useful for preparing puri as well. and this is easy to use an any pan ar the roti maker. this atta is also not harmful at any case. the roti are also completing very fast and easy to consume as well. the taste of them is also nice. no remarks on this product for me till now. so this is also at a reasonable price as weel. but u can also try patanjali atta and philsbery atta as well they are also good quality atta only.