My experiance on ITC aashirwaad atta is awesome, I m sharing my experiance of using aashirvaad aata is aewsome, we are using this product since 6 month, we were using a local brand name niranchal aata, but when we used aashirvaad aata, we got the right product, the roti is very soft to ear and its has a good tatse, the flaviur is very good compairing other product, packaging is very good as its looks like a branded, packing colour is very good awesome product by itc its 100% natural and healthier, thanks itc to make a product like this