Hey there. Its vipin singh here. Aashirvaad multigrain aata is the first choice of my mom. I used to take Aashirvaad aata from my childhood. It have been a trustable product for me and my mom. Frankly , I dont know enough about flours but speaking from my experience, it is the best among all. The company had made it with pure wheat and other energetic grains . Flour made from this aata is very thin which make the chapati tastier. My mom tells me that it also makes the chapati round. I have never found any harmful mixture in this aata. This is one of the checked and trustable product . The company had also worked hard to take ot into every house of india. They had also started an organisation , by which some of the part of profit goes to education of girl child. Apart from this, the packaging is also an area where you cant doubt on. It is completely worthfull . I suggest you all to consume this product which help you and otbers also. Thanks