Inox
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Circa 2002 (I think)
USP (then)
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First multiplex, new concept, niche clientele
Where they went wrong
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Didn’t think about the future competition, grossly overpriced, no value for money,
very few shops or things to do while waiting for a movie.
State of affairs now
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Very less crowds, state of decline, lost its grandeur.
E-square
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Circa 2003
USP (still selling)
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Cheaper tickets, great food court, lots of shops , very clean toilets with toilet
paper, centrally located.
Where they can go wrong
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Not enough parking space, separate ladies line?
(who has heard of such a line in Pune
and why?), ticket and food prices increasing.
State of affairs now
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Roaring business with all the young student crowd preferring to come here rather
than go to Inox. Nice place to hang out and see the crowd.
Keep a watch on those prices though.