Abof is the online shooping store provided by Aditya birla group. The products of abof.com are usually for young generation(18-30 years).The product are very good in quality and price range are also available. It was the only shopping site that provided bye 1 get 1 offer and it had various discount code available for new customer and even for the existing customer. They take very less time to delivered the product and the packing was also good compared to other online shopping sites. website is user friendly. one can rely on the product as the product are very good