I have purchased twice till now on abof.com
Here is what I feel:
1) Good price range available ( from very low price to high price available) .
2) Delivery was just withing 48 hours from Bangalore to Mumbai for both orders.
3) Both products had good quality. Packing was also good.
4) I found there are wide variety of trendy dresses at reasonable rates.
5) Good offers sent via sms after you buy 1st ( on 1st also discount is there for new user) .
My both experiences were good and surprisingly no complaints, else most new websites have issues.
Incase If anything goes wrong, returns will work hopefully ( don’t know about that as I didn’t need to return) .
# THANK YOU.