During all my schooling years, sports shoes meant just one name: Action shoes. There was no Nike, Adidas or Reebok at that time. Did not even know those names. There used to be only a few Indian brands that used to cover the entire market.
Action was one of the top ones, having an Action sport shoe was a matter of pride. Used to show it off to my friends whenever I used to get one.
And the shoes used to be durable and rigid too, no matter what you did to them, they used to go on and on and finally I used to grow out of them, then they would be given to some one else to wear again and the shoes would still go on and on.
Action shoes were my first branded shoes too, outside of school uniform ofcourse.