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Summary

Aditya Birla Sun Life Insurance
Abhay @abhay.s
Nov 28, 2007 08:14 PM, 10461 Views
(Updated Nov 28, 2007)
Birla Sun Life– is it “customer centric company” ?

After reading all the reviews I would like to share my experience with Birla Sun Life and look forward for sagacious advise to stop the mental harassment, mental agony and monetary loss.


Being approached by Birla Sun Life, I handed over a cheque to them for Birla Sun Life Insurance Gold-Plus. The amount was debited to my account on 19th September 2007.


I received Policy the dated 13th October 2007 on 17th October 2007. I approached the Customer Care on 17th October and advised that the policy has to be on the date the proceeds credited to Birla Sun Life and not after around a month. Further it was requested that as the “Initial Units” against this investment is based upon NAV prevailing on the day of issue of policy, I have to incurred a heavy financial loss. Because there had been a huge difference of NAV on 20th September and 13th October 2007.


The reason given by the Customer Care Executive was that the policy was to be issued after the receipt of the KYC Proof and as there had been delay from my side for submission of KYC proof, Birla Sun Life not responsible for any loss. My submission was:




  1. It was the responsibility of Birla Sun Life to collect the KYC proof at the time of collecting the Application Form. No one from Birla Sun Life asked for the KYC proof.




  2. The cheque was to be deposited once Birla Sun Life had all the documents in place. If there had been any further document was required, the cheque was to be deposited after having every piece of document in order.









  1. Further after getting the request from Birla Sun Life, KYC proof was resent on 26th September 2007. then why the policy issued on 13th October 2007. *




Regret to inform that there had been no response either of my mails or my follow-up calls to their Helpline or sending mails to clientservices@birlasunlife.com/ webmaster@birlasunlife.com. Even after a month.


After going through this message I will appreciate if any one can help me with sagacious advice at abhay.s@rediffmail.com :


i)                    the name of any consumer forum where I can escalate the issue and get this issue resolved once for all. Or


ii)                 can provide me the contact details of any responsible officer at Birla Sun Life, who believes in treating the clients in professionally and ethically.


Any feedback will not only help me but may sent a alert message to Birla Sun Life to have a check on such unethical practice (ii) may start believe in responding to clients calls seriously, sincerely and in timely manner to avoid any harassment mental agony and monetary loss.

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