Recently incorporated Life Insurance Company Aegon Religare seems to be very much focussed on Term Insurance to the masses.
They have launched a campaign of KILB(Kam Insurance Lene Ki Bimari), which shows that maximum people are under insured, that may be because of they don’t know about Term Insurance. This company looks to be trying to explore this little explored Life Insurance type. As per https://insurancequoteonline.in(a dedicate Life insurance analysis company), Aegon Religare is providing cheapest Term Insurance for most of the age group.
This also shows the company’s focus on Term Insurance plans. It would finally benefit the end consumers, who are till now subject to mis-selling by insurance agents, always used to buy ULIPs Endowment policies, which pays more commissions to Insurance Agents, whereas the consumer gets very little amount of Insurance due to high premium in those policies.
The only issue with this company could be that it has no track record of previous customer service, which will be known only after a year or so.