Air Asia launched its services in India at the time Indian aviation needed some competition to keep fares affordable for the normal person to be able to fly on his own, and it did do justice to its brand image of low cost services affordable to every person.
With a line up of sales and tickets at cheap prices, it surely ruled the markets at its launch. Even after few months of its launch, still one can see that it is maintaining its words of providing cheap flights. Excited to fly with Air Asia soon and want it to expand to the east also. My friend flew with them and he was all praise for the new airline.